You cannot think of consumer cells in the modern market without e-commerce being that it contributes up to 10% of the annual sales. We can therefore put it out there that e-commerce is a very critical factor when it comes to competitive advantage in the modern market. For business brands that have both online and brick-and-mortar operations always face the challenge of how they could be able to grow commerce within the business while still maintaining the traditional forms of trade. Geofencing is the ultimate solution when it comes to fulfillment of this reality is that it is able to Select both online and brick-and-mortar operations to work in one flow. This article looks into some few facts about geofencing.
Geofencing offers the profiteering between e-commerce and impersonal operations in that you will be able to best interactions that you get from the physical store in offering the consumer deals that are marketed to clients. These offers are directed to customers through mobile phones where they could be able to convert them to cash immediately. This is a perfect way of marketing and raising interest in a particular brand of business by incorporating e-commerce together with brick-and-mortar stores.
In order for geofencing to work, the customers exact location in a brick-and-mortar store has to be known which requires that they have installed in the mobile device a geofencing application that is able to derive their location through location services available. When a customer closes through the barriers that have been set in a particular geofence then the mobile triggers the targeted offers. To know more, check out this website.
You might be wondering what geofencing has to do with e-commerce but that it could be a proper marketing tool that would increase online sales significantly. The data that would be derived through the geo-fencing could also prove useful in that the seller will be able to know what’s the customer has been eying for a long period of time in terms of the inventory the store and that they will be able to place the offers based on those searches. This could facilitate e-commerce in that customers would be able to get some of the most generated items from their searches and this will spark interest for them to be able to purchase with a click of a button. It is imperative to have good amount of data food have targeted marketing particularly to online customers. For e-commerce to thrive, then the type of data that you have is very critical in having proper data analytical tools such as geo-fencing you would have the advantage of the competitors. Look here for additional resource.
You could be able to attract customers to opt in to the geofencing by offering freebies and coupons when they are able to download the application. It is important to partner with a renowned a brand in technology in that such a firm would be very useful in having to deal with everything that surrounds the geofencing application and be able to give you the relevant data.
Visit this link to gain more ideas: https://www.huffingtonpost.com/roger-bryan/5-simple-digital-marketin_b_4816425.html